Rock Ambient soundscapes of conceptual musical journeys
Most recently, Geoff Westen conceived the DIGITAL ACTIVITY workshop where he and his digitists fell into a groove that didn’t seem to fit any existing genre— they’ve since dubbed it Rock Ambient. RA is everything ambient IS and plenty more of what ambient ISN’T.
Rock Ambient is music freed from the strict confines of pop song structure. These are musical journeys or soundscapes that have texture and concept. They ebb and flow, twist and turn—loud to quiet, frantic to soothing—all in one piece of music. It has allowed DA the freedom of sonic and structural exploration with no boundaries.
Traditionally, ambient music is a non-intrusive audio background played at low volume. It’s supposed to calm your senses. It used to be the sound of waves on the shore, wind in the trees and “Music for Airports.” Nowadays it might be electronic beeps and buzzes with sweeping filters against a lifeless beatbox (zzzzzz).
Rock Ambient is all of that, PLUS! By all means listen to Rock Ambient as a low volume background; but instead of calming, it will energize your environment and arouse your subconscious. On the other hand, because RA has more edge, more punch and more guitars—with extreme dynamics and complex orchestration—our hardcore fans insist that RA can also be cranked up for an aural assault. Either way you go, it will stick in your head because there is always a melody entwined within the layers.